Manmeet Sabharwal's Blog

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Hindustan Unilever Pure it Marvella-Innovation Part 2 !

Posted by TMSBee on August - 5 - 2010

After Hindustan Unilever rocked the 1500 crore water purifier market in India few years ago,they are back.Last time around their TG was not exactly same as that of Eureka Forbes or Kent but this time HUL claim to take customers from right under their noses. Hindustan Unilever has launched the new Pure it named Marvella(interestingly  [ Read More ]

Pepsi Max-Maximum Kick,No Sugar !

Posted by TMSBee on August - 3 - 2010

Pepsi India is about to launch its popular brand Pepsi Max in India.India has already tried,tasted and accepted Pepsi in its two avatars,Pepsi and Diet Pepsi. So whats this Pepsi Max ? First impression was that its a sugar free diet Pepsi in a new bottle but when did a little bit research,TMSBee found out that itdiffers from  [ Read More ]

Horlicks Foodles-Unusual Ad,Unusual Product !

Posted by TMSBee on August - 2 - 2010

These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company. Something similar seems to be happening with Horlicks offlate.Their last two products have been Horlicks Nutribar and Horlicks Foodles.Both  [ Read More ]

Anchor White Toothpaste Commercial-Real Solid !

Posted by TMSBee on July - 31 - 2010

In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently. Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to  [ Read More ]

Nissan Micra-Competition Gets a Tough Touch !

Posted by TMSBee on July - 15 - 2010

Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment. Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After the Figos  [ Read More ]

5 Star -Jo Khaaye Kho Jaaye !

Posted by TMSBee on July - 1 - 2010

Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been  [ Read More ]

The new Fem Bleach range – really un’Racist’ ?

Posted by TMSBee on June - 27 - 2010

Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been  [ Read More ]

Intel – Marketeers of Tomorrow !

Posted by TMSBee on May - 16 - 2010

When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new  [ Read More ]

Volkswagen Polo Campaign-Different and Insightful !

Posted by TMSBee on May - 14 - 2010

I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo has taken a step ahead and has actually demonstrated the features of the car in a fun manner. The ads are customer oriented.Whenever a new car(or  [ Read More ]

Ford Figo Ads-Feel the freshness !

Posted by TMSBee on April - 13 - 2010

Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand  [ Read More ]

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