Manmeet Sabharwal's Marketing Blog

NEECHE LIKHA BLOG EK SACCHI GHATNA PAR ADHARIT HAI.SAARE PAATR ASLI AUR TASVEEREIN SACHCHI HAIN.
I went home(Ludhiana) this weekend.While returning back to Delhi at about 1:30 am in the night the bus stopped at a Dhaba (a small resturaunt)at Pipli in Haryana.It was real hot and i felt thirsty.I went to the drinks stall and asked what all were available He said sab hain!I just saw the dew,the mountain dew bottle in the showcase from a little distance.I asked him,””Thandi hai kya DEW?” He said,” hai 25 rs”
I took out cash from my pocket and gave him the money.I took the…

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We all know what a Hello Tune or caller tune or welcome tune is? If you dont know the blog is not for you.
in nutshell a Hello Tune is a song ir tune which is played when someone calls you instead of the normal ring(tring tring).The hello tune normaly reflects your personality,your style and blah  blah.
Now the main point,you pay for this service ,its  not free.
Normal tarrifs for this are
Subscription charge Rs 30/month
Download charge Rs 15/month
You might be thinking then what this is normal to whats this blog for?
In the past few months i have seing this trend which is on the rise .
Hello tune Copy…

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Other day I was watching this new campaign of DLF Indian Premier League 2009 on SET MAX. 100 crore log 1 saath 1 hi cheez karenge.Watch Campaign here:

The Ad shows all people (assume all 100 crore) doing same thing like yawning ,scratching year,playing laughing drinking tea and all.And then they show all reacting the same way to cricketing shots ,happy with a six frowning on wickets and vice versa. According to the ad all 100 crore Indians react similarly to a single wicket or a six.(Make a note of it) So the basic positioning is that IPL is something that…

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