Manmeet Sabharwal's Marketing Blog

A few days back i heard about this new business segment -The Red Light Racers.This is a business segment defined by Indian bike makers to define new emerging Indian buyers.I was watching a show in which i heard about it.The host made a very interesting point by saying in India we have a lot of traffic plus not so good roads and paucity of space.So many guys who buy these 150 cc + bikes dont get time and space time to test out their bikes.
So where do they test the power of their bike?
1) Be awake till 2 am in…

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From past few days we have seen new ads from Virgin mobile featuring these animated characters.Red Colored,4 in total ,selling virign mobile free local calls.But dont these remind you of some other characters we have seen in the past.Yes the zoozoos.In the last post on Airtel i had written that Airtel stuck to their type of ads and marketing but today i just realized that virgin mobile has tried to do a zoozoo.
Check out the ads

Virgin Mobile V2V – Room Service from Campaign India on Vimeo.

Virgin Mobile V2V – Night Club from Campaign India on Vimeo.
These are 4 in total
…

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Roughly 4.5 months ago Pakistan as a nation and as a cricket playing nation had seen the lowest point.The attack on Sri Lanka Cricket team made their heads hang in shame.Whole world wrote Pakistan cricket off.
Then in those months Pakistan as a nation has seen worse times in the history.Taliban,Bomb Blasts,Attacks,Rules,what not.Whole nation suffered badly due to terror.
But today whole nation has got a reason to smile.Quite ironically,the same Sri Lankan team faced them in finals of the ICC T20 world cup at Lords in England.And the Pakistan Team won and are the champions of the world.Whole Pakistan has one…

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After all the mobile companies were hit by Aliens(read ZooZoos),many of us (may be you didnt! ) thought  its gonna be tough for them to come back.The first name that came to the mind was Airtel,Vodafone’s biggest competitor.
I have a friend of mine who has joined Airtel,i was discussing with him one day that how will Airtel respond to Zoozoos.He said there is no need to respond.We have our own marketing base and strategy.
The new ad proves that He was right.Airtel didnt do anything  strange or different.They carried on with their emotional ads and came up with this.

I…

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I just came across this ad,Actually my friend Anup mailed me.I could not stop laughing when i saw it.DIET WHISKEY!!!!! I never knew about it but on searching a bit on net, I found that it was present from a long time.I wonder how i missed it or never saw it.
Please have a look at the text below the image.
I think the ad is hilarious but not at all innovative,it actually mean.Fat people wil lnever get married is what its trying to convey.Also regarding the product,Diet Whiskey!! hahaha.
It seems an oxymoron to me Diet Whisky!!
You guys have a look and…

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Today while browsing the net i came across this video from yet to be released movie ‘Rann’ featuring Amitabh Bachchan and directed by RGV(Ram Gopal Verma).See it for yourself.The video or rather the song is based upon National Anthem.It is their take on India’s situations right now and they have used National Anthem to convey that.
have a look and listen carefully(lyrics).

Video Courtesy  : http://soumyadipc.blogspot.com
Nothing has been said bad about the anthem or indians.Nothing is abusive.But still it modifies the anthem quite a lot.
I am no one to comment on this.But i just found it so am putting it on my blog.
I…

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On Sunday, I went to meet an old friend of mine at Noida.On my way, i reached Indraprastha metro station first.I took the metro from karol bagh towards IP station.After i reached there i went down the bridge.There were a bunch of autowallahs who were offering to take me to my destination.One of them told me that he will take 100 bucks(the normal rate).I went with him.Just i had walked 2 steps towards his auto i realized he had his right hand missing.It was not there.I asked him ,”Bhaiya ! Aap Chalayenge Kaise?”(How will you drive the auto?).He just looked…

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Recently I saw this new ad of Chlormint featuring Salman Khan.
Chlormint has been known to bring out good ads always with the famous line “Hum Chlormint Kyun Khate hain ?”.Everybody seems to enjoy it.But whats with this new ad,“Bina tayari ke Dobara mat poochna!”
The Ad is ok(rather its good) but when you watch the ad no one can stop himself from comparing it with The Halls Ad featuring Vinay Pathak.
The views are not completely my own but of many people with whom i have talked to(friends,colleagues ,family)
There is a strong link between the both ads.
Just have a look for yourself
The…

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I woke up today to a shock !
A shock which actually stuck the cricketing world on 22nd may 2009.Just have a look at the shock.

This is a Cricket Bat!!! I have never seen a shock like this

This new bat has been launched specially for T20 cricket.It confirms to all MCC standards.According to official website
The Mongoose MMi3

Evolutionary step that gives unparalleled attacking advantage
Revolutionary design hits faster, harder, further
The shot that got you four now gets you six
Conforms to MCC Laws
20% more power than a conventional bat
15% more bat speed
Sweet spot more than twice the size of a conventional bat
Hand crafted…

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I have been blogging for more than a year now.I was initially blogging on a wordpress hosted free blog,but now i have shifted to a self owned Wordpress hosted blog.
When you blog on a free blog,many things dont matter, but shifting to your own blog changes a lot of things.
Its like your own thing.Its just like your product which you want to show to the world.You want to reach out to as many people as possible.Same is the case with me.
During past month,a good chunk of my time has gone doing the same.There are a lot of tools available on net,free of cost,which can be used in your…

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