Manmeet Sabharwal's Marketing Blog

It gives me immense pleasure when i write about marketing campaigns which are like ‘Jaago Re’.When the motive of a marketing campaign is just not profit but larger than that.When It has power of changing society and  starting a revolution then its above a campaign definitely.
When Tata Tea launched ‘Jaago Re’,All stood and watched.’Jaago Re’ was a catch line and it made people think.Then they took the campaign to new heights and made it very successful.
Now TATA Tea is back with its new campaign on similar lines ‘Aaj Se Khilana Bandh, Pilana Shuru’.This version takes the issue of corruption and…

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These days we find everything blown out of proportion.We switch on the TV,we find news channels taking hours to say just one piece of news.We find serials and soaps running from ages and still going on.We find nothing straight and simple.
You cant even find good movie reviews these days.People will confuse you with their long reviews and different star ratings.When a movie is released,we find reviews on channels,newspapers,websites given by many self proclained critics.
Ever thought of a platform where YOU are the critic and what YOU say matters.People like YOU tell you what they watched and what they liked this…

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I was talking to my dad 2 days back that he should switch to gmail now.He said he is happy with yahoo. I told all use gmail these days.He said,”i dont think so”.So we thought why not just check out the stats. So we started googling relevant articles on it.Then i found out this link on hitwise which consists of all the major website stats on net.
The ranks of mails were as follows
1. Yahoo Mail
2. Hotmail/Windows Live
3. Gmail
4. AOL
Gmail was far behind Yahoo Mail.Google as a website is number one in the world but Gmail is not even close.

I was…

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From past few days Iodex has been airing this new commercial featuring a couple on their reception(marriage) party.
(sorry i could not get the commercial anywhere)
In the commercial the bride is suffering from backache which gets fine after applying Iodex in 5 minutes.This is first time when Iodex(or similar product ) has chosen such a young customer.Iodex always used old men ( or women) or middle aged working men who were more likely to suffer from back pain.
Remeber that rs 500 rupee note or old ‘Iodex maliye kaam pe chaliye’ ads
Even in ‘Moov’ ads married woman with kids were shown…

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Few days back i saw this new Munch Ad.I was just surfing through the channels and saw this ad.I laughed very badly after watching the ad.It was hilarious.I am not a very big fan of Cadbury’s Pehli Tareekh campaign,so enjoyed this ad even more.
My marketing teacher believes that Cadbury’s campaign is awesome.Atleast for one day(the pehli tareekh) they are able to wipe out all the competition(which is about 4% of the market). but still i was never impressed by the total campaign.But this munch ad campaign really is awesome .
This is not the first time we are seeing this…

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Indian film industry is something which we all are proud of.Even i am.But some times i become very disappointed when i see or hear things on TV which i have seen or heard before.
Few days back i heard this new song Aahun Aahun from the movie Love Aaj Kal,it was nice but i was like “Pritam! not again dude!”
The song is same as a famous Punjabi Song ‘Kadi te hass bol ve’ which i used to hear in college days.This is not new for Pritam.He has been doing this from long time now.
All his major hits have been copied or…

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