Manmeet Sabharwal's Marketing Blog

I woke up in the morning,looked at my inter galactic watch,I was late for my work.I was a dead man if i didn’t reach in another 2 minutes.I somehow took instant clean quickly and took 2 BF pills to get me going for the day.
I stepped out of my floating house,Moon was a bit cold today.Normally the temperature is kept normal for everyone to sustain.There was something about the day.I went to my carship and for the first time i didn’t remember the code to open my ship.One more try failure,I would be sent back to where i came from.I tried my…

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Few days back Samsung had launched this new cell phone called Samsung Marine.

The TV commercial was great.

The name Marine and the TV commercial sets the positioning straight and positions it as a waterproof phone.Shock Proof and Dust Proof were the additional qualities associated with it.The name Marine seemed apt.The whole ad was shot in  rafting boat.In the end of the commercial the phone is shown in water too.
Water Proofing is a major issue with phones.Many of my friends have lost their phones due to this problem.In Mumbai people carry their phones in plastic bags to avoid water seepage in rains.I nearly lost my cell phone to rains but somehow…

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TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders.
TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA.
TATA is built on trust and quality.
Now yet again TATA has diversified and stepped into a new market (where trust is paramount ) i.e. Cold Beverage market.They have a new offereing called TATA TiON.The market is not exactly cold beverage but non carbonated and natural cold drinks…

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Today morning i had an appointment with someone regarding a college event,so i had to go to lower parel.I took my bike and went along with a junior.I was enjoying the ride and the weather and suddenly at bandra and the areas that came after that,i saw some big hoardings.
While driving, I could not give full attention to it,On the first instant i thought Vodafone has come up with some kind of second phase of ZooZoo campaign,but why are the ZooZoos Yellow.Other instant i had a re-look at the hoarding again.There were humans with ZooZoo like yellow faces and whole…

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Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns.
It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost.
But now comes the fusion.Aamir Khan in his new Coca Cola ad is animated as a Video Game Character.

He came first in Ghajini the game as an animated character Sanjay.Now this new animated avatar.
Here is the Ad

The Making of the above ad can be seen here.
Coca Cola is trying something new here.Pepsi have always been associated…

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This is one of the most unusual,outrageous but very interesting marketing campaign i have ever come across.
A campaign in which you,if you join,get a chance to break a live office and vent out all the frustration you had against your boss or office.
The Offisial Atyachaar is this new campaign launched by MakeMyTrip.com.

In a nation where you have seen campaigns like Jaago re etc,we see this new totally different campaign.The campaign is basically to promote the new offering by makemytrip.com called The weekend Breakaways.The tag line is ‘Get out before you burn out’ by all your bosses and office workload.
They…

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In the last post regarding Onida i talked about Relaunches and Revamps and today i came across another revamp campaign by Hindustan Times.
IT IS TIME.
Its different, i must say.There are four TV ads and a print ad.

The TV ads :
For videos go to http://www.facebook.com/hindustantimes?v=app_2392950137
The campaign hits you right on the head,literally !.I really enjoyed the ads and found them to be quite relevant,meaningful and interesting.
Just yesterday i watched the movie Y.M.I.(Yeh Mera India) which touches the core issues of india and today i watched these HT ads which try do the same but in a more crisp manner.This made…

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Revamps and Relaunches have become order of the day.Every company is talking or thinking about them.They are either changing the logos as Videocon did or renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estilo and put Brand Zen to sleep). Few days back Liril was also revamped to Liril 2000 and the old campaign of Liril(la la la with liril girl) is no more.
Now i heard that even Onida is doing away with the famous Devil.

According to Livemint.com,Onida is saying Goodbye to its famous Devil due to changing consumer tastes.Onida was always recognized by…

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We daily see Aamir and Asin trying to convince us to buy a TATA SKY PLUS connection but how justified is buying a TATA Sky Plus ?

Indian DTH market is really hot these days with many new players entering off late.Currently DISH,TATA SKY,BIG TV,Airtel and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) ).
TATA SKY came up with this new product in market TATA Sky plus long time back.TATA Sky plus has a DVR(Digital Video Recorder) built in on which you can record your TV which you…

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