Manmeet Sabharwal's Blog

Archive for August, 2009

Aaj Se Khilana Bandh, Pilana Shuru-Tata Tea’s New Campaign

Posted by TMSBee on August - 29 - 2009

It gives me immense pleasure when i write about marketing campaigns which are like ‘Jaago Re’.When the motive of a marketing campaign is just not profit but larger than that.When It has power of changing society and  starting a revolution then its above a campaign definitely. When Tata Tea launched ‘Jaago Re’,All stood and watched.’Jaago  [ Read More ]

Categories: FMCG, Marketing

These days we find everything blown out of proportion.We switch on the TV,we find news channels taking hours to say just one piece of news.We find serials and soaps running from ages and still going on.We find nothing straight and simple. You cant even find good movie reviews these days.People will confuse you with their  [ Read More ]

Categories: Marketing

Gmail or Yahoo Mail – Who’s Supreme ?

Posted by TMSBee on August - 26 - 2009

I was talking to my dad 2 days back that he should switch to gmail now.He said he is happy with yahoo. I told all use gmail these days.He said,”i dont think so”.So we thought why not just check out the stats. So we started googling relevant articles on it.Then i found out this link  [ Read More ]

Categories: Marketing, Technology

IODEX-New Targetting !

Posted by TMSBee on August - 23 - 2009

From past few days Iodex has been airing this new commercial featuring a couple on their reception(marriage) party. (sorry i could not get the commercial anywhere) In the commercial the bride is suffering from backache which gets fine after applying Iodex in 5 minutes.This is first time when Iodex(or similar product ) has chosen such  [ Read More ]

Categories: FMCG, Marketing

Munch Vs Dairy Milk: The Combative Tareekh !

Posted by TMSBee on August - 18 - 2009

Few days back i saw this new Munch Ad.I was just surfing through the channels and saw this ad.I laughed very badly after watching the ad.It was hilarious.I am not a very big fan of Cadbury’s Pehli Tareekh campaign,so enjoyed this ad even more. My marketing teacher believes that Cadbury’s campaign is awesome.Atleast for one  [ Read More ]

Categories: FMCG, Marketing

Plagiarism in Hindi film industry-Inspiration or Theft ?

Posted by TMSBee on August - 9 - 2009

Indian film industry is something which we all are proud of.Even i am.But some times i become very disappointed when i see or hear things on TV which i have seen or heard before. Few days back i heard this new song Aahun Aahun from the movie Love Aaj Kal,it was nice but i was  [ Read More ]

Categories: DayToDay, Issues
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