I woke up in the morning,looked at my inter galactic watch,I was late for my work.I was a dead man if i didn’t reach in another 2 minutes.I somehow took instant clean quickly and took 2 BF pills to get me going for the day. I stepped out of my floating house,Moon was a bit [ Read More ]
Few days back Samsung had launched this new cell phone called Samsung Marine. The TV commercial was great. The name Marine and the TV commercial sets the positioning straight and positions it as a waterproof phone.Shock Proof and Dust Proof were the additional qualities associated with it.The name Marine seemed apt.The whole ad was shot in rafting boat.In the [ Read More ]
TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA. [ Read More ]
Today morning i had an appointment with someone regarding a college event,so i had to go to lower parel.I took my bike and went along with a junior.I was enjoying the ride and the weather and suddenly at bandra and the areas that came after that,i saw some big hoardings. While driving, I could not [ Read More ]
Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns. It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost. But now comes the fusion.Aamir Khan in his new [ Read More ]
This is one of the most unusual,outrageous but very interesting marketing campaign i have ever come across. A campaign in which you,if you join,get a chance to break a live office and vent out all the frustration you had against your boss or office. The Offisial Atyachaar is this new campaign launched by MakeMyTrip.com. In [ Read More ]
In the last post regarding Onida i talked about Relaunches and Revamps and today i came across another revamp campaign by Hindustan Times. IT IS TIME. Its different, i must say.There are four TV ads and a print ad. The TV ads : For videos go to http://www.facebook.com/hindustantimes?v=app_2392950137 The campaign hits you right on the [ Read More ]
Revamps and Relaunches have become order of the day.Every company is talking or thinking about them.They are either changing the logos as Videocon did or renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estilo and put Brand Zen to sleep). Few days back Liril was also revamped to Liril [ Read More ]
We daily see Aamir and Asin trying to convince us to buy a TATA SKY PLUS connection but how justified is buying a TATA Sky Plus ? Indian DTH market is really hot these days with many new players entering off late.Currently DISH,TATA SKY,BIG TV,Airtel and DD Direct are the players.The news is that even [ Read More ]
