Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used as a cheaper subsitute to the original ghee(clarified butter) which is inseparable from our [ Read More ]
Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself. From few days Videocon had been giving print ads about the new service.Now some points that came into my mind on seeing the ads.It didnt look like a Videocon product.Except for [ Read More ]
From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro. Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two. Mahindra had actually acquired Kinetic in 2008.Flyte was originally a Kinetic product which has been retained.I liked the Rodeo ad very [ Read More ]
Bajaj is one brand which is known by any single person living in India.Its brand awareness can only be matched by the likes of TATA,Maruti etc. Every indian belonging to any class or group knows about bajaj.Bajaj has a heritage which has served generations. It has given many sub brands to India-From Chetak,Priya,Super to Pulsar,Discover,Platina. [ Read More ]
