Manmeet Sabharwal's Blog

Archive for January, 2010

Apple iPad-’Kindle’d for Success or Failure ?

Posted by TMSBee on January - 30 - 2010

Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??). iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad. I own an  [ Read More ]

Categories: Marketing, Technology

Uninor-Ab Mera Number Hai !

Posted by TMSBee on January - 22 - 2010

There was a time when phone meant a landline handset lying in a corner of your house.Service,network were terms not heard of.Over the years the things have changed drastically and today we have dozens of new mobile players fighting for your personal handset . Now the consumer is not restricted to just an Airtel or a Vodafone  [ Read More ]

Categories: Marketing, Telecom

PAL RiO-Will it leave a mark ?

Posted by TMSBee on January - 21 - 2010

PAL(Premier Automobiles Limited) has decided to make a comeback.PAL as a company has a long history in India.Their Padmini(Popularly known as Fiat),NE etc were part of Indian roads not so long ago,but today only cities like Mumbai have a PAL product on roads that too in a form of Taxi. In my last post on  [ Read More ]

Categories: Automobile, Marketing

Google Nexus One-Will it bite the Apple ?

Posted by TMSBee on January - 10 - 2010

So here it is finally,The Google Phone.Google has named it Nexus One.From past one or two days i was seeing this on many Google ads on different sites including mine. So whats the offering ? Is it just another ‘me-too’ touch phone in the market or is it THE phone we had been waiting for  [ Read More ]

Categories: Marketing, Technology, Telecom

Nirma-Washing away the clutter ?

Posted by TMSBee on January - 4 - 2010

Nirma is a heritage brand which has transformed constantly.It has been one of the earliest branded detergent powder in india.As a product it kept on improving in response to the competition and changing customer preferences.Most of us can relate to the ‘NIRMA’  jingle very well. This jingle and positioning has been nearly constant over the  [ Read More ]

Categories: FMCG, Marketing

eBay-The new way ?

Posted by TMSBee on January - 3 - 2010

eBay recently came out with their new ad for india.First time when i saw the ad, i just could not understand it. Both the actors in the ad were also not quite familiar.I somehow identified Dr Narottam Puri.I remember watching some of his sports shows on Doordarshan(DD).The other lady Mrs Komal G B Singh is  [ Read More ]

Categories: Marketing, Technology
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