Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just too [ Read More ]
Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media. One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa. Ad on DD National meant you [ Read More ]
Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of Lays,ITC Bingo coming up with [ Read More ]
Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it. It is in a form of simple but effective story.A [ Read More ]
