In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that [ Read More ]
‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’.Now these both words have combined to from ‘Youngistaan ka wow’. The campaign was launched on March 1.There were OOH ads all over the cities,then came the commercial featuring Ranbir Kapoor. Then just 2 3 days back,Pepsi launched the next commercial,Pepsi-The Game featuring Ranbir [ Read More ]
Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CDMA) but now times have changed.Competition is intense. But will number 13 prove [ Read More ]
In the new season of IPL 2010,many companies have come out with commercials on their latest product offerings.Within those ads,one series of teaser ads which stood out was GoJiyo from Godrej. The ads served the purpose,the buzz was created,people were curious to know what GoJiyo exactly was.Yesterday during the Mumbai Indians vs RCB match,i saw [ Read More ]
This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The [ Read More ]
Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati Rice or simple [ Read More ]
Whenever i used to think of Trucks,I used to think of the picture below and i bet many would think of a similar picture in their mind for a typical Indian Truck. These trucks were good,served the purpose but were very basic.They served the purpose but that was it.They didn’t have their own bodies,just the [ Read More ]
