Manmeet Sabharwal's Blog

Archive for June, 2010

The new Fem Bleach range – really un’Racist’ ?

Posted by TMSBee on June - 27 - 2010

Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been  [ Read More ]

Categories: FMCG, Marketing
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