After Hindustan Unilever rocked the 1500 crore water purifier market in India few years ago,they are back.Last time around their TG was not exactly same as that of Eureka Forbes or Kent but this time HUL claim to take customers from right under their noses. Hindustan Unilever has launched the new Pure it named Marvella(interestingly [ Read More ]
Pepsi India is about to launch its popular brand Pepsi Max in India.India has already tried,tasted and accepted Pepsi in its two avatars,Pepsi and Diet Pepsi. So whats this Pepsi Max ? First impression was that its a sugar free diet Pepsi in a new bottle but when did a little bit research,TMSBee found out that itdiffers from [ Read More ]
These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company. Something similar seems to be happening with Horlicks offlate.Their last two products have been Horlicks Nutribar and Horlicks Foodles.Both [ Read More ]
