In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently.
Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to be some consumer durable aiming at having a young brand personality,then suddenly comes the twist.The cake shoots off the plate and hits the fridge and leaves a big dent in it and then falls on the floor to break the tiles.
Then the door bell rings and the husband of the protagonist enters and sees the cake.Without second thoughts,he picks the cake up and bites into it.Now What ?
Nothing,he eats it easily as he brushes his teeth with the new Anchor White toothpaste.
Lets have a look.
This commercial has the capability of making people stop and take notice of the brand which is trying to get your walletshare( and the mouth share) from long.When your competitors are Colgate and Pepsodent,its always tough but Anchor has always been an established brand and not just a ‘me-too’.But still their real competitors always turned out to be the likes of Dabur Red,Amar etc.
Kajol endorsed this product for some time but then went missing.This new commercial doesnt feature any ambassador.The ordinary looking guy with super teeth makes the ad look even better.
The Kajol Commercial
Anchor never had the Wow factor or an eye grabbing commercial with them to get the attention.They were a known brand but not a great brand.Anchor was assumed to be the toothpaste of the older generation.The younger generation preferred Colgate or Pepsodent.Is it or not ?
TMSBiz is not claiming that this commercial will make Anchor a known brand overnight but yes this commercial would be a hit.
Keep the fundas away for now, just enjoy the commercial.
What Say ?
[...] Anchor White Toothpaste Commercial-Real Solid ! | Manmeet … [...]
Hi Manmeet,
Liked your blog.
Honestly speaking , I remember the add but i didn’t remember for which brand was it for. You said it right that it is assumed to be the toothpaste of the older generation as i feel it lacks in aesthetic value if compared with it’s counterparts. More over the range of product is also very limited not like it’s competitor’s( colgate, pepsodent) they have variety of products( like sensitive, total, etc etc) . So I think it’s a brand image problem and they really have to work really hard to display some sophistication in their brand( like other brands say their product have micro-crystals blah- blah etc which they found after R&D).