Comments on: Dalda-Revival of a Brand! http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/ Sun, 27 Nov 2011 14:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3 By: prasanna http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-33208 prasanna Sun, 27 Nov 2011 14:51:14 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-33208 the above article was good . still i have a question poised in my mind : is dalda is a oil like any other groundnut oil, rice bran oil? can we call it as an oil? it will be a substitute to oil and ghee? the above article was good . still i have a question poised in my mind : is dalda is a oil like any other groundnut oil, rice bran oil? can we call it as an oil? it will be a substitute to oil and ghee?

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-3805 Manmeet Wed, 18 Nov 2009 08:04:23 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-3805 One more point Pooja !<div>You say that they should have kept old dalda and could have said Aapka Dalda ab aur bhi healthy !.They did a similar thing with Dalda activ with old dalda image but it failed.</div><div>So thats why they decided to go for a complete makeover this time.</div> One more point Pooja !
You say that they should have kept old dalda and could have said Aapka Dalda ab aur bhi healthy !.They did a similar thing with Dalda activ with old dalda image but it failed.
So thats why they decided to go for a complete makeover this time.
]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-3804 Manmeet Wed, 18 Nov 2009 07:57:39 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-3804 Thats an interesting observation ! They should have kept the old yellow look and feel but at the same time dalda is trying to veer away from its old cheap ghee substitute image.so may be thats why an altogether new dalda. But that Chinese point is really good ! It seriously looks like it ! ;) Thats an interesting observation !
They should have kept the old yellow look and feel but at the same time dalda is trying to veer away from its old cheap ghee substitute image.so may be thats why an altogether new dalda.
But that Chinese point is really good ! It seriously looks like it ! ;)

]]> By: Pooja Dhanuka http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-3803 Pooja Dhanuka Wed, 18 Nov 2009 07:53:44 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-3803 The new images you have shown here look like a cheap chinese substitute for our original yellow wala dalda :) They should have kept atleast something similar to indicate its the same company or the same product with new qualities. Somethin like - Aapka Dalda - ab aur bhi healthy and whatever.....But of course I am sure this move comes as an effort to dissociate the image of Dalda with anything of the past. I am just wondering just like I refuse to believe its the same brand of Dalda, will our janta believe it. The new images you have shown here look like a cheap chinese substitute for our original yellow wala dalda :) They should have kept atleast something similar to indicate its the same company or the same product with new qualities. Somethin like – Aapka Dalda – ab aur bhi healthy and whatever…..But of course I am sure this move comes as an effort to dissociate the image of Dalda with anything of the past. I am just wondering just like I refuse to believe its the same brand of Dalda, will our janta believe it.

]]> By: » Dalda-Revival of a Brand! | Manmeet Sabharwal's Marketing Blog | Brand Marketing Tips http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-3802 » Dalda-Revival of a Brand! | Manmeet Sabharwal's Marketing Blog | Brand Marketing Tips Wed, 18 Nov 2009 07:33:28 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-3802 [...] story here Manmeet Brand Manager (India) | Management, Marketing & PR Jobs in India [...] [...] story here Manmeet Brand Manager (India) | Management, Marketing & PR Jobs in India [...]

]]> By: www.rambhai.com http://themanmeetsabharwalblog.com/blog/marketing/dalda-revival-of-brand/comment-page-1/#comment-3800 www.rambhai.com Wed, 18 Nov 2009 06:23:20 +0000 http://themanmeetsabharwalblog.com/?p=818#comment-3800 <strong>Dalda-Revival of a Brand!...</strong> Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used as a cheaper ... Dalda-Revival of a Brand!…

Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen.
Dalda was basically used as a cheaper …

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