Recently we heard the news that Microsoft and Yahoo entered a pact for next 10 years for search engine integration.Basically MS wants to aggressively market its new search engine Bing and Yahoo could be of great help.
In the search engine market,google sits supreme with 65% market share.Yahoo and MS (bing) currently share 28% of market share.Rest of the search engines like askjeeves.com,dogpile,AOL etc etc take whats left.
Bing arrived on the scene with a bang.All tried Bing atleast once or twice then came back to good old Google.
I was watching a show on CNN yesterday in which they were asking a lot of people on roads, in malls and offices about bing,other engines and GOOGLE as well.Nearly all replied in affirmative to Google usage.
Google means search and Search means Google.Even the title of this post conforms to that.in other words Google has become our second nature in the big online world.
Googled,googling are all used verbs now.Google itself is a verb(Google is a word in Oxford dictionary) .The sentence like ‘Please search this topic on Google’ has become ‘Please google this topic’.
Even Xerox can’t match the brand recall Google has acheived.
Microsoft has been trying a lot to beat Google.They tried hard with MSN but failed and now Bing.They have left no stone unturned to take Google on in this search engine market.Bing has made a good start.
But what Microsoft has to realize that their fight is not against Google or in other way they are not fighting google in a boardroom but the war is inside a 6 inch battleground,the user’s mind.(a famous line by Al Ries and Jack Trout goes something like this Marketing wars are fought in the 6 inch battlegrounds).
Can they remove the word google from the minds of millions and replace it with a Bing or a yahoo or a bingahoo?
A question that only time will answer.
Its very difficult to accept any other search engine currently. Google is embedded in our lifestyles. But you never know, market is very unpredictable. These days youth crave for something new every week. Take twitter as an example
Have you googled on Bing yet ?…
Recently we heard the news that Microsoft and Yahoo entered a pact for next 10 years for search engine integration.Basically MS wants to aggressively market its new search engine Bing and Yahoo could be of great help.
In the search engine market,goo…
Yeah !! i guess u r rite .. Jus 4-5 years bak, wen ever we had to make a report it was like hell.. but nowadays be it anything any project any seminar any presentation google is alwas dere …. simply love it !!
Heard about google caffeine – there new web search technology – promising to make the ubiquitous search engine more powerful than ever. Well it is in the works and select web developers have been given invites to test it out – expect it under the hood of the same simple Google page within a month.
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