These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company.
Something similar seems to be happening with Horlicks offlate.Their last two products have been Horlicks Nutribar and Horlicks Foodles.Both the products have been positioned as Health products.So is Horlicks moving from being a milk powder(malt based milk additive phew !) based company to being a health products company ? Donno.
Lets talk about Horlicks Foodles.TMSBee heard about this brand last year in December,but then this product was not readily available.Few days back,Horlicks has come up with an ad for Foodles.
The ad is below average.It makes you think,could not have they made something better ? The ad shows as if noodles are something really disgusting .And irony is that they themselves are selling noodles so what if they are calling them Foodles.
Foodles claims to be first health noodles but haven’t we heard it before ? Yes.Maggi has now been using the tagline ‘Taste Bhi Health Bhi’ from long.So whats new in Foodles ?Is it just a ‘me-too’ product ?
Foodles stresses on something called ‘Healthmaker’ in the ad.Again Tastemaker has been Maggi’s well recognized spice sachet name.Foodles again gives Customers(prospective ones) a chance to instantly compare it to Maggi. What if the customer actually end up buying a Maggi because he/she is unsure about these Foodles ?
Horlicks’ core competency had always been with products related to Milk additives,Biscuits with milk power etc.Nutribar still fits the bill and was a succesful product but Foodles !
Coming back to the ad,it shows children doing a tug of war with their moms.Just imagine the rope used is a noodle strand.How creative can sometimes the admakers be ?
The best thing about the ad is its tagline,’Noodles without the No’.
The name Foodles also seems remind you of Tom Ramen Smoodles.
The product seems to be launched in a hurry than thought.What about the Ad ? 
An online survey conducted via Suvey Gizmo (an online surveyor) between January 15, 2010 and February 13, 2010 titled ‘Ad Report 2009′ on the Indian television commercials brought out an interesting fact about Foodles as a brand.There were 363 responses in total.(Source theindianads.blogspot.com)
Have a look.
The worst brand 2009 :
What Say ?
Horlicks Foodles-Unusual ?…
These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company. Something similar seems to be…
its seems tht it is like rope and its difficult to break it