Comments on: IODEX-New Targetting !

By: Rahul Deshmukh

Rahul Deshmukh — Thu, 06 Oct 2011 10:57:27 +0000

It is a sincere try from ad agency of iodex to push the product… they have studied and researched (may be, but i feel so)that iodex’x competitor are relispray, tiger balm and move.
Relispray – it is youngsters choice. due to its handy application and spray bottle. also the add of relispray which shows the sportsmen.
move – the housewifes.
tigerbalm – no adds.
so now talking about iodex they had stopped their ATL (above the line) activities for eg. tv ads, fm ads news paper ads etcetc.. and they also changed iodex’s packing. iodex is like that only famous and has brand loyal customers in maerket which were old people. but now as the packaging changed, people changed and competition in market they have to target youngsters. so you see the change in iodex’s ads…

By: Judith

Judith — Sun, 07 Feb 2010 18:50:55 +0000

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By: Juliet

Juliet — Fri, 22 Jan 2010 16:02:43 +0000

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By: Manmeet

Manmeet — Thu, 27 Aug 2009 14:08:31 +0000

Thanks !
i second with you.

By: ajai

ajai — Thu, 27 Aug 2009 08:30:47 +0000

hi there…..rite now iodex is no where as moov amrutanjan and tiger balm have taken over the market…..so now they are trying to target younger gen…so what the point the brand has lost comletely i gues…

anyways nice article …..just wanted to add my view…

By: Sharmeen Sahibole

Sharmeen Sahibole — Mon, 24 Aug 2009 10:10:05 +0000

Yes it is indeed a very good observation. Iodex and similar pain relief balms always target middle aged women especially housewives. I’ve seen that ad and my first reaction to it was.. yeh age mein backache! so they are targeting the 20′s.

By: www.rambhai.com

www.rambhai.com — Sun, 23 Aug 2009 15:12:20 +0000

IODEX-New Targetting !…

From past few days Iodex has been airing this new commercial featuring a couple on their reception(marriage) party.

(sorry i could not get the commercial anywhere)

In the commercial the bride is suffering from backache which gets fine after apply…