Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment.
Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful).
After the Figos and the Polos,India is all set to check out the new Nissan Micra.
In India,people tend to ask first up, how much will it cost ?
Micra is aggressively priced between Rs.3.98 lakh and Rs.5.29-lakh which is very competitive.Ford Figo,Volkswagen Polo,Maruti Swift would all feel the heat with this product.
Lets see what the product has to offer.
Equipped with multiple first-of-its-kind features including intelligent key with immobilizer, a push-button engine start-stop system and electric foldable mirror besides other safety and luxury features, Micra will come with 1.2-litre, 3-cylinder petrol engine and available in three variants — entry model XE (Rs.3.98 lakh), mid-level XL (Rs.4.69-lakh) and top-end XV (Rs.5.29-lakh). Nissan Micra also promises fuel efficiency of 18.06 km a litre. The carmaker also announced a host of customer care and service schemes.
Both Petrol and Diesel versions would be launched(Diesel till end of the year).
Service is one area where they need to understand India very well.Fiat is still suffering due to that.
Ranbir Kapoor is the brand ambassador of the car.This came as a surprise as all the recent cars in the segment didnt go for any brand ambassador.Figo and Polo chose common people and their concerns as the base for their ads.In the past, Brand ambassadors like Shahrukh Khan(Santro),Abhishek Bachchan(Fiesta) have helped the brands become popular initially.
So can Ranbir Kapoor prove to be their best bet ?
Check out the ads
The other thing that Nissan is stressing on in their ads is the ‘Touch’ concept.The’ Touch’ concept seems to have got into everything these days.Touch phones,ipods,TV,PC and now a Car which can be started by a ‘Touch’.The concept seems cool though.
Outside Asia,the car is known as Nissan March.It has been a highly successful car for Nissan.I also went through its website http://nissanmicra.co.in/ .The website seems a bit primitive.It just lets you download a brochure and lets you apply for the car online.Nissan could have come up with a more comprehensive site in the initial days itself.
Overall,the product seems to be a winner.But let time decide its fate.
What Say ?
Nissan Micra-Competition Gets a Tough Touch !…
Micra is Nissan’s first major Indian offering.As a brand Nissan is not unknown in india.People have seen Nissan cars around somehow.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After India saw Figos a…
Last car of nissan pedigree suffered a very bad fate, it was NE118 managed by premier padmini group,NE stands for NISSAN ENGINE, it met worst fate no spare parts, no service and nil aftersale,THAT is how indian biz houses manage,even now tata motors is managing FIAT carsI WISH good luck to nissan but they should have launched diesel version and a four cylinder car
The car looks very cute, the style is different and smart with looks like mini cooper, the ride is also very much comfortable, This is a very fascinating car in the small car industry.