Comments on: Rin vs Tide : Next Level of Combat ! http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/ Sun, 27 Nov 2011 14:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Anuj Bajaj http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-6382 Anuj Bajaj Fri, 26 Mar 2010 11:28:45 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-6382 Hi Manmeet,I just don't understand y do companies opt for a combative advertising. what have happened to the creativity level of the companies as well as agencies?y do they don't keep a healthy competition. Rin may or may not be a better product than Tide i don't know. To me both r a detergents with no of people using it. Its a cheap strategy. One should be creative enuf to promote their brands or products.My message to Rin guys "<b><i>GROW UP</i></b>".Regards,Anuj. Hi Manmeet,I just don’t understand y do companies opt for a combative advertising. what have happened to the creativity level of the companies as well as agencies?y do they don’t keep a healthy competition. Rin may or may not be a better product than Tide i don’t know. To me both r a detergents with no of people using it. Its a cheap strategy. One should be creative enuf to promote their brands or products.My message to Rin guys “GROW UP“.Regards,Anuj.

]]> By: veeru http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5915 veeru Mon, 01 Mar 2010 02:47:02 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5915 If you look closely at the Ad, they are not fighting on price.. but on the white attribute.. if you look into the packs show above the price of rin at Rs 25 is higher than that of Tide at Rs 20.. Correct me if i am mistaken.. If you look closely at the Ad, they are not fighting on price.. but on the white attribute.. if you look into the packs show above the price of rin at Rs 25 is higher than that of Tide at Rs 20.. Correct me if i am mistaken..

]]> By: gopal http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5907 gopal Sun, 28 Feb 2010 19:24:40 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5907 Read to get the background.<a href="http://www.dnaindia.com/money/report_a-new-tide_1319399" rel="nofollow">http://www.dnaindia.com/money/report_a-new-tide_1319399</A>Think Tide started it by launching an inferior product at a cheaper price. Rin was threatened and has reacted boldy.As for the legal angle, others have done it before. The auto sector and home appliances have been doing it for long now. Also, as mentioned earlier the horlicks and complan campaigns are good examples. The case went upto SC and as far I know, the court did not ask the campaigns to be stopped but just asked for justification for the claims.<a href="http://www.legalserviceindia.com/article/l182-Comparative-Advertising-laws.html" rel="nofollow">http://www.legalserviceindia.com/article/l182-Comparative-Advertising-laws.html</A>Question remain if this strategy is effective though. Guess we will have to wait and watch.Advise to P&G...withdraw naturals, (which I read somewhere has been challenged coz it contains nothing natural!). It will only eat into the orange pack and stick to the original winner. Consumers pay for quality. Read to get the background.http://www.dnaindia.com/money/report_a-new-tide_1319399Think Tide started it by launching an inferior product at a cheaper price. Rin was threatened and has reacted boldy.As for the legal angle, others have done it before. The auto sector and home appliances have been doing it for long now. Also, as mentioned earlier the horlicks and complan campaigns are good examples. The case went upto SC and as far I know, the court did not ask the campaigns to be stopped but just asked for justification for the claims.http://www.legalserviceindia.com/article/l182-Comparative-Advertising-laws.htmlQuestion remain if this strategy is effective though. Guess we will have to wait and watch.Advise to P&G…withdraw naturals, (which I read somewhere has been challenged coz it contains nothing natural!). It will only eat into the orange pack and stick to the original winner. Consumers pay for quality.

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5904 Manmeet Sun, 28 Feb 2010 17:41:40 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5904 Gr8 comment ! Even i am waiting for Tide's response now ! I hope it comes soon ! Gr8 comment ! Even i am waiting for Tide’s response now ! I hope it comes soon !

]]> By: Seem Gujral http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5903 Seem Gujral Sun, 28 Feb 2010 16:26:10 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5903 I think Rin (HUL) took this move after the Madras court injuncted Tide Naturals' ad. A case was filed against the Tide Naturals ad, saying that there is nothing 'natural' about Tide Naturals and it is not really 'soft on hands' (in the sense that while it does not damage your hands it also does not do any good for your hands). That's why if you see this Tide Naturals ad, which used to be on air all the time, has been pulled off air by P&G. Secondly, it isn't illegal to show a competitor pack in your ad and Rin has only shown the competitor's pack. What is illegal is if you defame the pack etc. And Rin has very smartly not defamed the Tide pack. Infact the Rin user in the ad says absolutely nothing about Tide so it's really a very smart piece of communication that hasn't broken any laws. I'm curious to see what Tide's reaction to this will be. I think Rin (HUL) took this move after the Madras court injuncted Tide Naturals’ ad. A case was filed against the Tide Naturals ad, saying that there is nothing ‘natural’ about Tide Naturals and it is not really ‘soft on hands’ (in the sense that while it does not damage your hands it also does not do any good for your hands). That’s why if you see this Tide Naturals ad, which used to be on air all the time, has been pulled off air by P&G.
Secondly, it isn’t illegal to show a competitor pack in your ad and Rin has only shown the competitor’s pack. What is illegal is if you defame the pack etc. And Rin has very smartly not defamed the Tide pack. Infact the Rin user in the ad says absolutely nothing about Tide so it’s really a very smart piece of communication that hasn’t broken any laws.
I’m curious to see what Tide’s reaction to this will be.

]]> By: ankit http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5889 ankit Sun, 28 Feb 2010 10:44:44 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5889 What is objectionable and probably deliberately  misleading in this ad is that the voice over says "Rin is better than Tide" rather than saying "Rin is better than Tide Naturals". HUL has been smart enough to attack the stronger brand (Tide) in the guise of attacking the weaker variant (Tide Naturals) and this is what makes it unethical. Also if HUL is forced to subsequently compare Rin with "Tide Naturals" then Rin (a mid-tier product) is comparing it with "Tide Naturals" a mass Tier product, which P&G may anyways like. An exaggerated example would be Honda City comparing itself with Maruti 800 (and not SX4 which is in its segment)and saying Honda city is better than Maruti 800. This will only dilute Honda City's equity. The background to such high voltage campaign is that January 2010 saw Rin at it's lowest market share in 10 years and there have been several reports of HUL India team getting the flak for not being able to even maintain shares let alone grow. P.S. The ad was times just before the long weekend to prevent courts from stopping airing this ad! What is objectionable and probably deliberately  misleading in this ad is that the voice over says “Rin is better than Tide” rather than saying “Rin is better than Tide Naturals”. HUL has been smart enough to attack the stronger brand (Tide) in the guise of attacking the weaker variant (Tide Naturals) and this is what makes it unethical. Also if HUL is forced to subsequently compare Rin with “Tide Naturals” then Rin (a mid-tier product) is comparing it with “Tide Naturals” a mass Tier product, which P&G may anyways like. An exaggerated example would be Honda City comparing itself with Maruti 800 (and not SX4 which is in its segment)and saying Honda city is better than Maruti 800. This will only dilute Honda City’s equity. The background to such high voltage campaign is that January 2010 saw Rin at it’s lowest market share in 10 years and there have been several reports of HUL India team getting the flak for not being able to even maintain shares let alone grow. P.S. The ad was times just before the long weekend to prevent courts from stopping airing this ad!

]]> By: Anshuman http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5888 Anshuman Sun, 28 Feb 2010 09:40:08 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5888 too direct and in the face to actually impress me - the customer. I would rather think this is hitting under the belt.. why would I be impressed by the cheeky kid saying "Aunty chaunk kyon gayi". Dude, after seeing this ad, "main chaunk gaya"  too direct and in the face to actually impress me – the customer. I would rather think this is hitting under the belt.. why would I be impressed by the cheeky kid saying “Aunty chaunk kyon gayi”. Dude, after seeing this ad, “main chaunk gaya” 

]]> By: www.rambhai.com http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5886 www.rambhai.com Sun, 28 Feb 2010 07:17:26 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5886 <strong>Rin vs Tide : Next Level of Combat !...</strong> Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Continue for video ad and more........ Rin vs Tide : Next Level of Combat !…

Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Continue for video ad and more……..

]]> By: sharwan http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5879 sharwan Sun, 28 Feb 2010 04:27:45 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5879 Everybody is shaken by this ad. What next?Will they be voilentally hitting customers using competetors products? Everybody is shaken by this ad. What next?Will they be voilentally hitting customers using competetors products?

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/rin-vs-tide-next-level-of-combat/comment-page-1/#comment-5869 Manmeet Sat, 27 Feb 2010 20:22:56 +0000 http://themanmeetsabharwalblog.com/?p=1141#comment-5869 As far as i know you cant take a legal action until the competitor has a valid fact to back its claim. In the ad Rin claims to have that,watch the star line 'as per independent lab'. Same was the case with Complan and horlicks. and one more thing Rin have taken Tide naturals here and not the normal Orange tide. As far as i know you cant take a legal action until the competitor has a valid fact to back its claim.
In the ad Rin claims to have that,watch the star line ‘as per independent lab’.

Same was the case with Complan and horlicks.
and one more thing Rin have taken Tide naturals here and not the normal Orange tide.

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