Comments on: TATA SKY Plus – How Justified ?

By: adnaan

adnaan — Sun, 06 Jun 2010 13:54:06 +0000

is tatasky plus fully high definition quality. i think sun tv, reliance and airtel are relaying high definition quality to their dth customers

By: NR

NR — Thu, 13 May 2010 18:27:40 +0000

Hi Guys,Tataskyplus is now offered at a discounted price. It is INR 5999 and installation is free. They have removed the 50 INR for the tataskyplus usage charge. If you go for annual packages you get additional discount - but go for it after 3 months. The first three months anyway you are getting FREE subscription! Rightnow I think it is a good deal!The major benefit with recording feature:Flexibility – To watch when you like, what you like (just skip the ads) and watch as many times you like There are others companies as well Airtel, Reliance Big TV (just launched this month). Enjoy the flexibility !!I expect the prices to be dropped further as competition is picking up. Keep watching, and strike a deal!

By: DTH

DTH — Mon, 11 Jan 2010 09:18:49 +0000

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By: Purnendu Bagchi

Purnendu Bagchi — Fri, 04 Dec 2009 15:10:26 +0000

In the whole of the above discussion one point is missing. That is, in the recording of any programme, you can easily avoid the irritating ads breaks. But in any repeat telecast of sports/soap etc you cannot do away with them. But, one thing I am sure-if TS+ rates come down the produc will be much more popular. Thanks

By: Reliance BIG TV-Connecting well with the Customer ? | Manmeet Sabharwal's Marketing Blog

Sun, 18 Oct 2009 19:05:09 +0000

[...] TATA moved to TATA Sky Plus and advertised about its recording ability and Dish still is concentrating on SRK and its [...]

By: Manmeet

Manmeet — Wed, 07 Oct 2009 16:07:35 +0000

Hi Dheeraj
All your points are well taken.There is a specific target group for TATA Sky + which it is catering to.For them its an awesome product but not for generic audience.The ads doesn’t seem to differentiate on that.
Your analysis is awesome.I really liked it.

By: Dheeraj

Dheeraj — Wed, 07 Oct 2009 13:03:31 +0000

Hi,
Thought of putting my words after using TS+ for about 10 months.

See, world keeps on going even without TS+. You basically have to see it from functionality and cost point of view. It may not be useful or affordable to all class of people.

What you get when you have is just a piece of mind. As told, pause/record for some live events may not be useful for those who are really following up with the program. But even if i know that Jenson Button has won yesterday’s F1 GP, still i would like to watch the race/how it happened and not sit quite with the results. Seeing Live is a different experience all together, point taken.

When it comes to soaps/serials, i cannot watch anything which comes at 8:30 PM – i’ll not be at home. So, i watch at 9:30 PM. I’m not mad to sit and watch at midnight. Even if the program repeats, who will take pain to follow up with the repeat telecast.

If you have time to do research on programs on TV and catch them at the right time, you don’t need TS+. If you find it hard/frustrated to find out those details, follow up by remembering what comes at what time, what if power supply fails and etc. etc., TS+ is for you. You will not mind busting that amount. You will feel relaxed with TS+ features and you will happy because one more thing at home is automated and has a cutting edge technology. It’s a lifestyle product right now.

Of course, fighting with wife and kids for the time slot will be eliminated. If you feel that you can buy a 21″ TV for the TS+ cost, go buy it. Still, you will not get TS+ features, LOL!

Of 8999/- or whatever, you will be paying for annual cost for channels also. Box costs half of it. When you spend 1750 – 2000/- buying only Tata Sky, paying additional 2500 – 3000/- for the Tata Sky + which gives all these benefits is not a big deal.

Your views are welcome. Thx!

By: vikrant shukla

vikrant shukla — Sun, 04 Oct 2009 06:03:34 +0000

i have a tata indicom phone, a tata sierra car and use tata salt in my kitchen and i bought my tata sky at its launch in aug 2006. i have been reasonably satisfied through these years. but tata slowly started removing some prime channels and radio services one by one. while i can understand tata undergoing losses but thats because other dth services were selling their products and packages at a more competitive price. now take for instance this tata sky plus. how can someone suddenly drop the price of the product by 4000 rs in a jiffy? it clearly indicates that their pricing was not justified earlier(or may be even now)what is the customer who has bought his product at the old price left with thinking? i am a naval engineer looking after complex weapon systems and antennas onboard. certainly more qualified to install and tune the small tata sky mini dish than their service engineers. yet they did not hand over the stuff to me on my request and were adamant about installing it themselves even when i told them about the security clearance hassles for me if they come to our base.just for those 1000 rupee installation charges.tata according to me has to change its mindset and stop robbing its countrymen who made them what they are today.

By: Saurabh

Saurabh — Fri, 25 Sep 2009 09:37:28 +0000

Tata Sky Posted Net aggregate loss of Rs.806.36cr

Tata Sky Ltd, the direct-to-home television services provider, had a net aggregate loss of Rs806.36 crore.

Source: Livemint.com

Whereas, Dishtv is only DTH company who is EBITDA Positive for consecutive 2 quarters.

Commenting on the Q1 results, Subhash Chandra, Chairman, DishTV, said, “It is heartening to note that despite a weaker economic climate, the direct to home (DTH) segment, which was pioneered by DishTV in India, continued to grow at a strong pace. Digitisation of Indian television has gained irreversible momentum, while driving higher quality and a superior offering to the consumers.”

He further said, “We have extended the momentum gained during the last fiscal into the first quarter of FY10. Our revenues grew exponentially to Rs 2,521 million, a growth of 53 per cent over last year and I am glad to report that we achieved positive EBITDA for second successive quarter. These results are a direct outcome of our business strategy that is tuned to the needs of our customers.”

Jawahar Goel, Managing Director, DishTV, said, “The Q1 results testify to the resilience of our business model. DishTV continued to consolidate its leadership position in the market through record customer additions every month. The outlook for the industry remains positive and the year ahead promises to be an exciting one for DishTV.”

Source: Exchange4media

By: Rishabh

Rishabh — Thu, 17 Sep 2009 17:40:36 +0000

Hi all,
I think you cannot review a product without using it for sometime. I has used normal tata sky for 10 months before migrating to tata sky plus in July first week. This is the best DTH product money can buy in India.
I am really happy i paid 999 emi for 6 months for the upgrade.
Now you can record 2 channels one time or see one channel and record another one.
If somebody calls me during a movie i do not need to reduce the volume anymore.. just pause it.
After 2 and 1/2 month of using the product I do not regret on spending the money.
If you are willing to spend money on a DTH product instead of taking a cable connection then buying tata sky plus is the best bet.
You can read more detail review about tata sky plus on mouthshut.com where i regularly write reviews about different product and services.
No more what people say I found that tata sky service is best among the market.
Both time installation was swift and was done at a time suitable for me and 2 people who came for installation were tata sky employee’s.
I personally believe that if you wanna buy a DTH product then go for tata sky plus.