Comments on: A Tribute to The Onida Devil – RIP ! http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/ Sun, 27 Nov 2011 14:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3 By: A Tribute to The Onida Devil – RIP ! | Manmeet Sabharwal's Weblog « iTag.in http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1934 A Tribute to The Onida Devil – RIP ! | Manmeet Sabharwal's Weblog « iTag.in Mon, 21 Sep 2009 16:16:16 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1934 [...] from: A Tribute to The Onida Devil – RIP ! | Manmeet Sabharwal's Weblog Share and [...] [...] from: A Tribute to The Onida Devil – RIP ! | Manmeet Sabharwal's Weblog Share and [...]

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1444 Manmeet Wed, 09 Sep 2009 19:59:23 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1444 on afaqs.com When contacted, Kukde expresses his disappointment with the development. "I disagree with Onida. Owning the best will still be an object of envy. Every Tom, Dick and Harry now owns a TV set, but owning the best set is still a big deal. Why does a person show off a Nike or a Ferrari? It is unfortunate because a good insight has been lost," Kukde says. A nostalgic Kukde adds that in the market then, brands were talking technicalities that people could make little sense of. Onida, in collaboration with JVC, brought a TV set that was actually being sold in Japan and was the best technology at that time. "We thought that with 'envy', we could reach out to the emotions of people. We wanted the consumer to feel that this is something he should own that would invoke jealousy in the envious neighbour next door. That is how envy was born. The Devil added the third dimension to the idea," says Kukde. On the choice of Whitbread, he says, "We did not want the Devil to be grotesque but cute and lovable – someone people could take home with them. David had an unusual face and laughter, and added to the madness." on afaqs.com

When contacted, Kukde expresses his disappointment with the development.

“I disagree with Onida. Owning the best will still be an object of envy. Every Tom, Dick and Harry now owns a TV set, but owning the best set is still a big deal. Why does a person show off a Nike or a Ferrari? It is unfortunate because a good insight has been lost,” Kukde says.

A nostalgic Kukde adds that in the market then, brands were talking technicalities that people could make little sense of. Onida, in collaboration with JVC, brought a TV set that was actually being sold in Japan and was the best technology at that time.

“We thought that with ‘envy’, we could reach out to the emotions of people. We wanted the consumer to feel that this is something he should own that would invoke jealousy in the envious neighbour next door. That is how envy was born. The Devil added the third dimension to the idea,” says Kukde.

On the choice of Whitbread, he says, “We did not want the Devil to be grotesque but cute and lovable – someone people could take home with them. David had an unusual face and laughter, and added to the madness.”

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1418 Manmeet Mon, 07 Sep 2009 18:17:34 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1418 :) Ya sure ! :) Ya sure !

]]> By: Richa http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1417 Richa Mon, 07 Sep 2009 13:16:35 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1417 Onida truly became famous because of the devil advertisement. A classic example of AIDA. Manmmeet captured it very well. Totally agree when he said that the tag line 'neighbour's envy owner's pride' aint justifiable any longer (unless of course it was a plasma a few years back, but now owning even that's not a matter of pride !!)My God, these days being exclusive is such a rarity. But that's where innovation comes to the rescue of the marketing people.. let's see how Onida does it this time. Hope Manmeet will keep us posted on this :) Onida truly became famous because of the devil advertisement. A classic example of AIDA. Manmmeet captured it very well. Totally agree when he said that the tag line ‘neighbour’s envy owner’s pride’ aint justifiable any longer (unless of course it was a plasma a few years back, but now owning even that’s not a matter of pride !!)My God, these days being exclusive is such a rarity. But that’s where innovation comes to the rescue of the marketing people.. let’s see how Onida does it this time. Hope Manmeet will keep us posted on this :)

]]> By: pooja http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1407 pooja Mon, 07 Sep 2009 08:11:31 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1407 u first heard it at manmeet's blog.. atleast i did... livemint is the source for manmeet.. but ecotimes has the article today.... u first heard it at manmeet’s blog.. atleast i did…
livemint is the source for manmeet.. but ecotimes has the article today….

]]> By: www.rambhai.com http://themanmeetsabharwalblog.com/blog/marketing/tribute-to-the-onida-devil-rip/comment-page-1/#comment-1406 www.rambhai.com Mon, 07 Sep 2009 06:33:58 +0000 http://themanmeetsabharwalblog.com/?p=511#comment-1406 <strong>Tribute to The Onida Devil -RIP !...</strong> Now i heard that even Onida is doing away with the famous Devil.According to Livemint.com,Onida is saying Goodbye to its famous Devil due to changing consumer tastes.Onida was always recognized by the devil.The face of devil kept on changing over the y... Tribute to The Onida Devil -RIP !…

Now i heard that even Onida is doing away with the famous Devil.According to Livemint.com,Onida is saying Goodbye to its famous Devil due to changing consumer tastes.Onida was always recognized by the devil.The face of devil kept on changing over the y…

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