Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CDMA) but now times have changed.Competition is intense.
But will number 13 prove lucky for Videocon ?
The Videocon Group launched GSM services in Chennai on Thursday. The company plans to roll out services in 100 cities and towns in the next 100 days and be a pan-India player by the end of September.
One interesting thing that i noticed is that the main website www.videocon.com is totally dedicated to the mobile services.For durables the site has been changed to videoconworld.com.This shows the amount of attention its getting.
Now what is new in this new GSM service ?
I went on the site to check out plans.The plans look simple as of now.Videocon offers 1 paisa/sec tarrif rates as all the others are doing.
The TV commercial has started too.The commercial is simple and has an interesting tagline.But it fails to establish any clear cut differentiation.
So Does Videocon turns out to be another member in the crowd or it really gets the attention and acceptance from the customers.
What Say ?
Videocon Mobile Services – Where is the differentiation ?…
Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CD…
i have been using VIDEOCON and found its one of the best network found in India.
[...] Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in. [view original] [...]