Comments on: Videocon – A refreshing change or ? http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/ Sun, 27 Nov 2011 14:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Tribute to The Onida Devil -RIP ! | Manmeet Sabharwal's Weblog http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-1387 Tribute to The Onida Devil -RIP ! | Manmeet Sabharwal's Weblog Sun, 06 Sep 2009 14:56:59 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-1387 [...] quite hep.Every company is talking or thinking about them.They are either changing the logos as Videocon did or are renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estillo and [...] [...] quite hep.Every company is talking or thinking about them.They are either changing the logos as Videocon did or are renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estillo and [...]

]]> By: TATA SKY Plus – How Justified ? | Manmeet Sabharwal's Weblog http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-1294 TATA SKY Plus – How Justified ? | Manmeet Sabharwal's Weblog Thu, 03 Sep 2009 21:25:33 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-1294 [...] and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) [...] [...] and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) [...]

]]> By: pulkit http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-1234 pulkit Tue, 01 Sep 2009 13:13:56 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-1234 gggggggggoooooooooooood ads gggggggggoooooooooooood ads

]]> By: ashutosh kavia http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-949 ashutosh kavia Sat, 22 Aug 2009 13:04:12 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-949 the animation is very good , i think this is the best animation in india in cartooning apporach. the animation is very good , i think this is the best animation in india in cartooning apporach.

]]> By: Mahadevan http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-507 Mahadevan Sat, 11 Jul 2009 16:27:04 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-507 There are two points i would like to make: 1. The new logo is indeed aimed to be perceived as a company that makes "cool products". Not many would be aware, but Vcon is aiming to enter the telemedia sector (DTH to be precise). They might have the disadvantage of being 6th major player - Tata Sky, Reliance Big, Dish TV, Airtel Digital and Sun - but they plan to integrate the settop box and TV as a single unit.. A strategy which might make them extremely successful in this foray,, and no one doubts their competency in this.. So personally, I give a thumbs up to this new logo and the rebranding exercise. 2. Any rebranding exercise done by major corporates should not only reflect in the logo and ads but also in the way they treat the custoers - external and internal (employees). I remember i was with Godrej last year when they had rebranded (Though not many liked their new logo), but the change was very much visible within the organization.. The results are evident, for the second consecutive year they are among top 10 in Best Places to Work.. But i surely agree with the excessive overdose of animated ads. Hated the virgin campaign, videocon seems justified to some extent.. PS.. One of ur best posts :) There are two points i would like to make:
1. The new logo is indeed aimed to be perceived as a company that makes “cool products”. Not many would be aware, but Vcon is aiming to enter the telemedia sector (DTH to be precise). They might have the disadvantage of being 6th major player – Tata Sky, Reliance Big, Dish TV, Airtel Digital and Sun – but they plan to integrate the settop box and TV as a single unit.. A strategy which might make them extremely successful in this foray,, and no one doubts their competency in this.. So personally, I give a thumbs up to this new logo and the rebranding exercise.

2. Any rebranding exercise done by major corporates should not only reflect in the logo and ads but also in the way they treat the custoers – external and internal (employees). I remember i was with Godrej last year when they had rebranded (Though not many liked their new logo), but the change was very much visible within the organization.. The results are evident, for the second consecutive year they are among top 10 in Best Places to Work..

But i surely agree with the excessive overdose of animated ads. Hated the virgin campaign, videocon seems justified to some extent..

PS.. One of ur best posts :)

]]> By: Manmeet http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-502 Manmeet Sat, 11 Jul 2009 08:29:35 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-502 I agree with you but what i mean was not a particular product means the whole vertical as total. and one more thing if videocon is trying taking to take the brand global.a global customer should first know what Videocon is all about but still i agree with your point on being customer centric. Thanks for the opinion I agree with you but what i mean was not a particular product means the whole vertical as total.
and one more thing if videocon is trying taking to take the brand global.a global customer should first know what Videocon is all about
but still i agree with your point on being customer centric.
Thanks for the opinion

]]> By: Chow-mean http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-499 Chow-mean Sat, 11 Jul 2009 05:48:29 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-499 Its a corporate brand campaign... Im sure u wud have heard in the strategy classes that the vision statement should be customer-centric and not product centric. Its to the same effect here! Its a corporate brand campaign… Im sure u wud have heard in the strategy classes that the vision statement should be customer-centric and not product centric. Its to the same effect here!

]]> By: Dinackar http://themanmeetsabharwalblog.com/blog/marketing/videocon-repositioning/comment-page-1/#comment-491 Dinackar Fri, 10 Jul 2009 17:38:40 +0000 http://themanmeetsabharwalblog.com/?p=292#comment-491 Yes! animated characters are the fad now, with so many companies coming up with their own set of characters. With Videocon, I think a repositioning was long overdue. As rightly pointed out videocon has a jaded image when compared to an LG or a samsung, which hopefully this new campaign will change. But about selling a particular product I dont think it is that important. I remember LG running similar ads with abhishek bachan where the focus was not on a single product but on the entire LG range. Yes! animated characters are the fad now, with so many companies coming up with their own set of characters. With Videocon, I think a repositioning was long overdue. As rightly pointed out videocon has a jaded image when compared to an LG or a samsung, which hopefully this new campaign will change. But about selling a particular product I dont think it is that important. I remember LG running similar ads with abhishek bachan where the focus was not on a single product but on the entire LG range.

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