Manmeet Sabharwal's Marketing Blog

Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media.
One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa.
Ad on DD National meant you reach everyone you wanted to reach.The only question was at what time and what show,the ad has to target.Today its the next level of TV advertising.TG (Target Group) selection then channel selection then show selection then time selection (repeat telecast issues) and what not.

Today advertisements are much…

Full Story

Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaigns and Tiger was shown solving his golfing problems in the same way Accenture solves its client problems.
Now after a tornado struck Tiger Woods in his personal life and his image has taken a beating,Accenture and other firms associated with him have either snapped ties or are thinking of doing it.

But then there are firms like EA Sports and Tag…

Full Story

Comment of CEO Dan Bradshaw,Mongoose Cricket on my blog on mongoose cricket T20 bats
The comment 1 :
Hi Manmeet
Thanks for your blog – it was informative and gave a balanced opinion, even better than some journalists who have written articles for newspapers.
Can I answer some of your points, but first declare an interest – I am the Chief Executive of Mongoose Cricket.
The bat does allow you to hit the ball harder, but you still have to be good enough to hit it in the first place. It is not a magic Harry Potter wand!
The other point is that you are…

Full Story

Anything that has a name and an identity is a Brand.But some names are just not names they become much more than that.Punjab is one such example.
When a person hears the word Punjab,a lot and lot of associations start to generate in one’s mind.
From mustard fields to the 5 rivers,from music to culture,from people to workmanship,from ego to fights,Different pictures get created in the mind.
Like a good brand the meaningful name PUNJAB-Punj Aab-The land of 5 rivers Ravi,Beas,Chenab,Jhelum and Satluj adds to the equity.
Punjab is no more just a state,its an ever growing brand.

When we talk about a brand we…

Full Story

My roomie asked me today evening,”Do you know why clocks always show 10:10 in ads ?”
Even we all have noticed all ads of watches and clocks show 10:10.

I had read about that something in childhood so recollected a bit but could not remember properly then we started to browse net.
First we got very interesting ones (infact funny ones) but no one was close to reality or what i had read years ago.just to share with you some interesting ones.

The clock was invented at 10:10 so in honour the time is kept 10:10.
It was the time when America dropped bomb on…

Full Story

Human being made processes to help him out,to structure his ways of working.He made processes to reduce his time if the work has to be done again and again.
In actual Processes are a good thing to have in a company,organization or even your life but today human has become a bleddy slave of these processes.
He is missing the obvious.Our corporate world is stinking of this process problem.
90% of us very often interact with unknown call centre guys and listen to this stuff regularly,”Sir! It will take n hours as per our process to complete.”
You say,”arey it wasn’t my fault! it…

Full Story

A few days back i heard about this new business segment -The Red Light Racers.This is a business segment defined by Indian bike makers to define new emerging Indian buyers.I was watching a show in which i heard about it.The host made a very interesting point by saying in India we have a lot of traffic plus not so good roads and paucity of space.So many guys who buy these 150 cc + bikes dont get time and space time to test out their bikes.
So where do they test the power of their bike?
1) Be awake till 2 am in…

Full Story

I woke up today to a shock !
A shock which actually stuck the cricketing world on 22nd may 2009.Just have a look at the shock.

This is a Cricket Bat!!! I have never seen a shock like this

This new bat has been launched specially for T20 cricket.It confirms to all MCC standards.According to official website
The Mongoose MMi3

Evolutionary step that gives unparalleled attacking advantage
Revolutionary design hits faster, harder, further
The shot that got you four now gets you six
Conforms to MCC Laws
20% more power than a conventional bat
15% more bat speed
Sweet spot more than twice the size of a conventional bat
Hand crafted…

Full Story

Marketing Research is such a thing that each company claims to do (honestly or not but yes claims) before launching any product or service or after launching or during relaunch or revitalizing.
Before and after new Ad campaigns.
Customer Satisfaction Research,Segmentation Positioning…………..
In short Marketing Research is an activity that is(or can be) done at any point in a company.
I am involved in one these days.
When you decide to do MBA in Marketing this is one word(actually 2) which you keep on listening and saying or studying.
Now Marketing Research is mainly getting data directly from customers through some method(phone,questionnaire,online,interview etc etc) and then…

Full Story

What is a brand ambassador ?
A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following.
We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!!
So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity.
Its a nice technique.Shahrukh Khan is liked by a lot,Sachin…

Full Story