Manmeet Sabharwal's Marketing Blog

In the last post regarding Onida i talked about Relaunches and Revamps and today i came across another revamp campaign by Hindustan Times.
IT IS TIME.
Its different, i must say.There are four TV ads and a print ad.

The TV ads :
For videos go to http://www.facebook.com/hindustantimes?v=app_2392950137
The campaign hits you right on the head,literally !.I really enjoyed the ads and found them to be quite relevant,meaningful and interesting.
Just yesterday i watched the movie Y.M.I.(Yeh Mera India) which touches the core issues of india and today i watched these HT ads which try do the same but in a more crisp manner.This made…

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At about 1230 am in the night i and my roomie were watching TV.While just surfing through the channels,MTV came and we saw song from the Love Aaj Kal running on it.We both were like ,”Arey MTV pe gaane”(songs on MTV).

MTV stands for music television so we should not have been surprised but we were because from past some time MTV just airs some shows like Roadies,Splitsvilla,connected (these days).If you want to watch(listen) some music MTV is not the place to be.We search for other channels like Music India or B4U music and whatever.There was time when MTV and Channel…

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Other day I was watching this new campaign of DLF Indian Premier League 2009 on SET MAX. 100 crore log 1 saath 1 hi cheez karenge.Watch Campaign here:

The Ad shows all people (assume all 100 crore) doing same thing like yawning ,scratching year,playing laughing drinking tea and all.And then they show all reacting the same way to cricketing shots ,happy with a six frowning on wickets and vice versa. According to the ad all 100 crore Indians react similarly to a single wicket or a six.(Make a note of it) So the basic positioning is that IPL is something that…

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