Manmeet Sabharwal's Marketing Blog

Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??).
iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad.
I own an iPod Touch,the first of such black,single button smart devices by Apple.I am happy with it and use it to the fullest.When i see an iPhone,it just looks the same,same look and feel,same functionality only that it can be used to make calls.
Now when i saw iPad on…

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eBay recently came out with their new ad for india.First time when i saw the ad, i just could not understand it.
Both the actors in the ad were also not quite familiar.I somehow identified Dr Narottam Puri.I remember watching some of his sports shows on Doordarshan(DD).The other lady Mrs Komal G B Singh is also a DD veteran.

There are more in the series,you can watch them here.
The ad campaign is different and breaks away from the clutter.It has a retro look and feel.It reminds people of good old DD days with famous DD personalities.It also deliver the ebay message-Safety + Security+…

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Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc
Lets have a look at this commercial of Windows 7 which came much before its release.

Just give attention to words the kid says in the end ,” I am a PC and more happy is coming !”
This reminded me the ever going war between PC and MAC depicted mostly in the PC Vs MAC ads from APPLE.

After seeing the above ad i was really waiting for the Apple’s response to Windows 7 and a…

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Few days back i was watching a movie trailer show on a music channel,Suddenly my attention went to the trailer of ‘Blue’.The ad said music in size zero and a flashing pen drive and a Micro-SD card came flying.T-Series has launched music in pen drives (USB) and Micro-SD cards,a first in India.

The T Series currently has 3 movies in queue music of which would would be available in pen drives and memory cards.’Blue’,’All the Best’and ‘Main aur Mrs Khanna’ are the 3 movies whose USB’s are available in market.

A Pen Drive containing the music of the movie is priced…

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The above sentence ‘EA Sports – Its in the Game !’ has become a part of my life from past 10 years.My eyes lit up every time i see the EA Sports logo flashing in the white background.I know i am not alone,millions across the world have experienced it.
I am talking about it in context of FIFA,the best selling title of Electronic Arts(EA).I have played FIFA from 1998 but mainly from FIFA 2000.Few days back i laid my hands on FIFA 10.A decade of FIFA,a decade of heritage.
FIFA series from EA is a heritage.Anyone who loves football is not unaware…

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It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything.
This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days.
Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special.
In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch.
Apple used this funda way before…

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This is one of the most unusual,outrageous but very interesting marketing campaign i have ever come across.
A campaign in which you,if you join,get a chance to break a live office and vent out all the frustration you had against your boss or office.
The Offisial Atyachaar is this new campaign launched by MakeMyTrip.com.

In a nation where you have seen campaigns like Jaago re etc,we see this new totally different campaign.The campaign is basically to promote the new offering by makemytrip.com called The weekend Breakaways.The tag line is ‘Get out before you burn out’ by all your bosses and office workload.
They…

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Revamps and Relaunches have become order of the day.Every company is talking or thinking about them.They are either changing the logos as Videocon did or renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estilo and put Brand Zen to sleep). Few days back Liril was also revamped to Liril 2000 and the old campaign of Liril(la la la with liril girl) is no more.
Now i heard that even Onida is doing away with the famous Devil.

According to Livemint.com,Onida is saying Goodbye to its famous Devil due to changing consumer tastes.Onida was always recognized by…

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These days we find everything blown out of proportion.We switch on the TV,we find news channels taking hours to say just one piece of news.We find serials and soaps running from ages and still going on.We find nothing straight and simple.
You cant even find good movie reviews these days.People will confuse you with their long reviews and different star ratings.When a movie is released,we find reviews on channels,newspapers,websites given by many self proclained critics.
Ever thought of a platform where YOU are the critic and what YOU say matters.People like YOU tell you what they watched and what they liked this…

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I was talking to my dad 2 days back that he should switch to gmail now.He said he is happy with yahoo. I told all use gmail these days.He said,”i dont think so”.So we thought why not just check out the stats. So we started googling relevant articles on it.Then i found out this link on hitwise which consists of all the major website stats on net.
The ranks of mails were as follows
1. Yahoo Mail
2. Hotmail/Windows Live
3. Gmail
4. AOL
Gmail was far behind Yahoo Mail.Google as a website is number one in the world but Gmail is not even close.

I was…

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