Manmeet Sabharwal's Marketing Blog

It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything.
This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days.
Companies are using ‘You’,'Me’,Yours’,'us’ as marketing keywords to attract the customer.Every customer is made to feel special.
In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch.
Apple used this funda way before my naming their music player as iPod where i stood for I as in the first person.It gave a perfect personal touch and attracted customers.
Now coming back to recent days i saw DELL,HCL,Yahoo and even Wipro doing the same.DELL recently launched a new commercial for their DELL Studio laptops which ends with the word Yours Studio and the tagline ‘Yours is here’.

Something similar has been done by HCL with their latest laptops ‘ME’.The commercial highlishts the same fact of personalization through the laptop.My Music,My Way etc.

Wipro also had launched their Ego laptops sometime back.

All three laptop brands have one thing in common i.e.You,me,us.

In the morning i found my TOI with a yellow Front page.It was actually a Yahoo! ad which said ‘The Internet is under new management.Yours.Its Y!ou.’

Why are all these companies giving so much stress on personalization ?

Why all of these are technology companies ?

The answer to second question is a bit obvious.The products made by such companies give us the power to bring about a new change. A writer can share his views on his blog,a musician can make music on his laptop.A small time movie buff can make a movie and share it with the whole world.So these companies are banking on that and are marketing these product with a touch of You and Me in their products.

I always heard that famous line ‘Customer is the King’,but now i feel that the time has come to make him feel as one.
Currently its fresh,its helping build a nice brand image for the companies.I just wish that this concept should not become repetitive and redundant.I don’t wish to see a soap or an undergarment company using a similar concept to sell their products
After having said this,I think why not?
What Say ?

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