Manmeet Sabharwal's Marketing Blog

Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??).
iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad.
I own an iPod Touch,the first of such black,single button smart devices by Apple.I am happy with it and use it to the fullest.When i see an iPhone,it just looks the same,same look and feel,same functionality only that it can be used to make calls.
Now when i saw iPad on…

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So here it is finally,The Google Phone.Google has named it Nexus One.From past one or two days i was seeing this on many Google ads on different sites including mine.
So whats the offering ? Is it just another ‘me-too’ touch phone in the market or is it THE phone we had been waiting for ?
If it has Google’s name attached to it,it ought to be good.The initial reviews are good.

Analysts say the phone(to be sold directly to consumers) is not expected to dramatically alter the carrier-hardware vendor relationship the industry relies on, nor is it likely to yield a revenue…

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Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc
Lets have a look at this commercial of Windows 7 which came much before its release.

Just give attention to words the kid says in the end ,” I am a PC and more happy is coming !”
This reminded me the ever going war between PC and MAC depicted mostly in the PC Vs MAC ads from APPLE.

After seeing the above ad i was really waiting for the Apple’s response to Windows 7 and a…

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It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything.
This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days.
Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special.
In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch.
Apple used this funda way before…

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