Manmeet Sabharwal's Marketing Blog

TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders.
TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA.
TATA is built on trust and quality.
Now yet again TATA has diversified and stepped into a new market (where trust is paramount ) i.e. Cold Beverage market.They have a new offereing called TATA TiON.The market is not exactly cold beverage but non carbonated and natural cold drinks…

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Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns.
It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost.
But now comes the fusion.Aamir Khan in his new Coca Cola ad is animated as a Video Game Character.

He came first in Ghajini the game as an animated character Sanjay.Now this new animated avatar.
Here is the Ad

The Making of the above ad can be seen here.
Coca Cola is trying something new here.Pepsi have always been associated…

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Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi.
When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand.
According to a recent survey, 25% of the population says it that way. So BBDO…

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