Manmeet Sabharwal's Marketing Blog

Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then.
In past few months there have been at least 3 to 4 ads featuring SRK.In all past ads Dish basically banked on the same tagline and positioning,”Dish TV is the biggest DTH service in India,No 1″ .SRK was used to deliver this line in some manner.
But these 2 ads are totally different.The ads are a bit like Airtel Ads.A bit emotional and in upper league.Dish TV ads were never in the that league…

Full Story

The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms.

Vodafone and Shopper Stop have launched the all new ZooZoo merchandise.We were not seeing much of ZooZoos ads from some time but this is a new campaign involving them.
The price of the merchandise has been kept very nominal.E.g.The price of a ZooZoo T-shirt is Rs 299.A discount of 10% is also offered to existing Vodafone customers.
This is an excellent way to connect to the customers…

Full Story

Few days back i was watching a movie trailer show on a music channel,Suddenly my attention went to the trailer of ‘Blue’.The ad said music in size zero and a flashing pen drive and a Micro-SD card came flying.T-Series has launched music in pen drives (USB) and Micro-SD cards,a first in India.

The T Series currently has 3 movies in queue music of which would would be available in pen drives and memory cards.’Blue’,’All the Best’and ‘Main aur Mrs Khanna’ are the 3 movies whose USB’s are available in market.

A Pen Drive containing the music of the movie is priced…

Full Story

It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything.
This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days.
Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special.
In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch.
Apple used this funda way before…

Full Story

Marketing Research is such a thing that each company claims to do (honestly or not but yes claims) before launching any product or service or after launching or during relaunch or revitalizing.
Before and after new Ad campaigns.
Customer Satisfaction Research,Segmentation Positioning…………..
In short Marketing Research is an activity that is(or can be) done at any point in a company.
I am involved in one these days.
When you decide to do MBA in Marketing this is one word(actually 2) which you keep on listening and saying or studying.
Now Marketing Research is mainly getting data directly from customers through some method(phone,questionnaire,online,interview etc etc) and then…

Full Story