Manmeet Sabharwal's Marketing Blog

Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it.

It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark.
Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi National Park…

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When vodafone came out with ZooZoo we all stood,watched and admired.
But it didnt end there suddenly we started to notice Virgin Mobile cartoon characters named Pebbo and gang.It didnt do that good but was ok now Videocon comes with new characters Chow and Mouw.
Three companies starting with V have similar characters ZooZoo,Pebbo now Chouw and Mouw.
A new logo,new ad and new characters.Lets see whether how good it turns out for Videocon.
Already new ads are out
1) Change is happiness

2) Change is refreshing

Both ads are trying to tell us that change is there in Videocon,but no where we are able to know…

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What is a brand ambassador ?
A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following.
We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!!
So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity.
Its a nice technique.Shahrukh Khan is liked by a lot,Sachin…

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