Manmeet Sabharwal's Marketing Blog

Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then.
In past few months there have been at least 3 to 4 ads featuring SRK.In all past ads Dish basically banked on the same tagline and positioning,”Dish TV is the biggest DTH service in India,No 1″ .SRK was used to deliver this line in some manner.
But these 2 ads are totally different.The ads are a bit like Airtel Ads.A bit emotional and in upper league.Dish TV ads were never in the that league…

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I was working on my laptop and talking to my dad about something,suddenly on TV i heard an ad that made me stop everything and watch it.I watched the ad as if the model in the ad was telling my story.
Let us watch the ad.

I have lived in many cities across india and where ever i went this problem was always there.Before every damn EPL match i had to call my cable guy to switch to ESPN or Star Sports.
This was one of the biggest reasons that my parents had switched to a DTH.Whenever i came home during my vacations,i…

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What is a brand ambassador ?
A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following.
We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!!
So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity.
Its a nice technique.Shahrukh Khan is liked by a lot,Sachin…

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