Manmeet Sabharwal's Marketing Blog

Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then.
In past few months there have been at least 3 to 4 ads featuring SRK.In all past ads Dish basically banked on the same tagline and positioning,”Dish TV is the biggest DTH service in India,No 1″ .SRK was used to deliver this line in some manner.
But these 2 ads are totally different.The ads are a bit like Airtel Ads.A bit emotional and in upper league.Dish TV ads were never in the that league…

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Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself.
From few days Videocon had been giving print ads about the new service.Now some points that came into my mind on seeing the ads.It didnt look like a Videocon product.Except for the name Videocon d2h.There is nothing ‘Videocon’ about it.Why ?
1) There is no sign of the new Videocon logo
2) The whole color scheme of the ad is purple/violet  instead of the new green color scheme used in the whole repositioning campaign.
A company spends a lot repositioning a heritage…

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I was working on my laptop and talking to my dad about something,suddenly on TV i heard an ad that made me stop everything and watch it.I watched the ad as if the model in the ad was telling my story.
Let us watch the ad.

I have lived in many cities across india and where ever i went this problem was always there.Before every damn EPL match i had to call my cable guy to switch to ESPN or Star Sports.
This was one of the biggest reasons that my parents had switched to a DTH.Whenever i came home during my vacations,i…

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We daily see Aamir and Asin trying to convince us to buy a TATA SKY PLUS connection but how justified is buying a TATA Sky Plus ?

Indian DTH market is really hot these days with many new players entering off late.Currently DISH,TATA SKY,BIG TV,Airtel and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) ).
TATA SKY came up with this new product in market TATA Sky plus long time back.TATA Sky plus has a DVR(Digital Video Recorder) built in on which you can record your TV which you…

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