Manmeet Sabharwal's Marketing Blog

Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it.

It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark.
Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi National Park…

Full Story

FIAT is the 6th largest car maker in the world.Its based in Italy.Its a brand that is well known around the world.Its present in many countries including India.
FIAT has had a very strange relationship with India.We all do remember the Premier Padmini which was on roads till 2000.Even today majority of the TAXI’s in Mumbai are Padmini.
Premier Padmini is a word that sounds a little lesser known and lesser recognized.Many would think,Which Padmini,Which premier car is he talking about ? Now when i say majority of the TAXIs in Mumbai are FIATs it makes a lot more sense.

Both sentences are somewhat…

Full Story

It gives me immense pleasure when i write about marketing campaigns which are like ‘Jaago Re’.When the motive of a marketing campaign is just not profit but larger than that.When It has power of changing society and  starting a revolution then its above a campaign definitely.
When Tata Tea launched ‘Jaago Re’,All stood and watched.’Jaago Re’ was a catch line and it made people think.Then they took the campaign to new heights and made it very successful.
Now TATA Tea is back with its new campaign on similar lines ‘Aaj Se Khilana Bandh, Pilana Shuru’.This version takes the issue of corruption and…

Full Story

This is as good as it can get !
Now you need not go to an ATM if you need cash.if you are in a mall,shop or a restaurant,you can just withdraw cash from a POS(Point-of-Sale) Terminal like bill counters.
Thanks to Reserve Bank Of India(RBI) for this move.
Click this link to read the exact letter from RBI to banks and system provider(VISA/Mastercard):  http://www.rbi.org.in/scripts/NotificationUser.aspx?Id=5184&Mode=0
Conditions :
1. This facility is available only against debit cards issued in India.
2. The maximum amount that can be withdrawn at POS terminals is fixed at Rs.1000/- per day.
3. This facility may be made available at any merchant establishment…

Full Story

Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi.
When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand.
According to a recent survey, 25% of the population says it that way. So BBDO…

Full Story