Manmeet Sabharwal's Marketing Blog

Anything that has a name and an identity is a Brand.But some names are just not names they become much more than that.Punjab is one such example.
When a person hears the word Punjab,a lot and lot of associations start to generate in one’s mind.
From mustard fields to the 5 rivers,from music to culture,from people to workmanship,from ego to fights,Different pictures get created in the mind.
Like a good brand the meaningful name PUNJAB-Punj Aab-The land of 5 rivers Ravi,Beas,Chenab,Jhelum and Satluj adds to the equity.
Punjab is no more just a state,its an ever growing brand.

When we talk about a brand we…

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NEECHE LIKHA BLOG EK SACCHI GHATNA PAR ADHARIT HAI.SAARE PAATR ASLI AUR TASVEEREIN SACHCHI HAIN.
I went home(Ludhiana) this weekend.While returning back to Delhi at about 1:30 am in the night the bus stopped at a Dhaba (a small resturaunt)at Pipli in Haryana.It was real hot and i felt thirsty.I went to the drinks stall and asked what all were available He said sab hain!I just saw the dew,the mountain dew bottle in the showcase from a little distance.I asked him,””Thandi hai kya DEW?” He said,” hai 25 rs”
I took out cash from my pocket and gave him the money.I took the…

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