Manmeet Sabharwal's Marketing Blog

There was a time when phone meant a landline handset lying in a corner of your house.Service,network were terms not heard of.Over the years the things have changed drastically and today we have dozens of new mobile players fighting for your personal handset .
Now the consumer is not restricted to just an Airtel or a Vodafone but he/she has choices.In recent past many new players have entered the market with a bang.
TATA Docomo,Aircel,Virgin,MTS entered the market in recent past (2008-2009) and gave a consumer the ‘choice’.The price wars started.1p/sec,1/2p/sec etc etc were terms used in daily conversations.
Now yet again a new player…

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So here it is finally,The Google Phone.Google has named it Nexus One.From past one or two days i was seeing this on many Google ads on different sites including mine.
So whats the offering ? Is it just another ‘me-too’ touch phone in the market or is it THE phone we had been waiting for ?
If it has Google’s name attached to it,it ought to be good.The initial reviews are good.

Analysts say the phone(to be sold directly to consumers) is not expected to dramatically alter the carrier-hardware vendor relationship the industry relies on, nor is it likely to yield a revenue…

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The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms.

Vodafone and Shopper Stop have launched the all new ZooZoo merchandise.We were not seeing much of ZooZoos ads from some time but this is a new campaign involving them.
The price of the merchandise has been kept very nominal.E.g.The price of a ZooZoo T-shirt is Rs 299.A discount of 10% is also offered to existing Vodafone customers.
This is an excellent way to connect to the customers…

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Recently TATA Indicom launched a new plan called Pay Per Call Plan(PPCP).The main point of the plan is that it is a pay per call plan and not pay per minute or some duration plan.No matter how long you talk,you pay just one rupee.The plan sounds superb.But is it ?

Look at the ad above.It clearly says ‘End of counting minutes.Keep Talking’, I was very impressed by the plan on the first look.I thought TATA is creating waves in the telecom sector,first TATA Docomo pay per second,now pay per call by TATA Indicom.
Then things changed when i was asked by one…

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After all the mobile companies were hit by Aliens(read ZooZoos),many of us (may be you didnt! ) thought  its gonna be tough for them to come back.The first name that came to the mind was Airtel,Vodafone’s biggest competitor.
I have a friend of mine who has joined Airtel,i was discussing with him one day that how will Airtel respond to Zoozoos.He said there is no need to respond.We have our own marketing base and strategy.
The new ad proves that He was right.Airtel didnt do anything  strange or different.They carried on with their emotional ads and came up with this.

I…

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This is my first blog in the world of blogs.I just felt like writing a blog because it seems everyone is writing a blog.Actually this was the reason i didnt use to write blogs.saare vele log likhde hai mere kol time nahin haiga(all ppl with no work actually blog why shud i ?i am a busy bee).But now i am out of my cocoon and realize that i actually am a quite VELA BANDA(person with no work) and lazy too.But being
We got a new internet connection at home.After surfing ulti seedhi all sites i thought to myself what shud i…

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